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Categories:ArticlesDigital Marketing Recommended For You eBooks: DMI Insights: The Most Important Marketing Skills, Biggest Challenges, & the Impact of AI Toolkits: Digital Marketing Interview Preparation Toolkit Toolkits: Résumé (Curriculum Vitae) Builder Template Articles: How to Become a Digital Marketer: Career Options, Steps, & Expert Tips Articles: The Digital Marketing Interview: Getting Your Approach Right Articles: 8 Digital Skills That Will Increase Your Salary Get the latest digital marketing data, insights and toolkits from DMI Digital Marketing Institute Logo CoursesResources ArticlesBlog
WebinarseBooksPodcastsGlossary PrivacyTermsBrowse our range of digital WhatsApp Number marketing courses which are designed and validated by the digital industry. View Courses Digital Marketing Institute Logo CoursesResources Keyword search... Sign In View Courses TrendingArticlesMicro LessonsSkills TestToolkitsWebinarseBooksPremiumMore ← Back to Articles Jun 1, 2023 The Ultimate Digital Marketing Interview Checklist ArticlesDigital Marketing by Digital Marketing Institute If you’re new to the world of digital marketing, there’s a good chance you won’t have developed a specialty yet. However, if you want to specialize or have a unique set of skills to highlight, you should be prepared to discuss these – so long as it’s relevant. It’s important to know that many jobs in digital marketing have a bit of a crossover, so you’ll want to demonstrate your knowledge across a breadth of topics. So here's a handy checklist of things you should have some knowledge of to ace your interview. Know a Little About Online Advertising Even if you’re not working in sales and advertising, it’s a good idea to understand the different ways that people advertise online.
For instance, you should know a little bit about Pay-Per-Click (PPC) marketing, a digital ad strategy where people pay every time an ad is clicked. It's effective as a well-crafted PPC ad can boost your brand awareness by nearly 80 percent. You’ll also want to be clear on the difference between using ads for branding, which typically incorporates things like YouTube ads and display ads, and direct marketing, which is more about a target audience and typically uses things like search ads. Google Ads is another thing you’ll want to be able to discuss, as it’s a common channel used in companies and agencies to create a mix of online advertisements aimed at specific segments of your target audience. Show Off Your Writing Abilities Digital marketing is all about communication – not only with your audience but also with a diverse range of colleagues and clients. Even if you’re not a copy or content writer, employers need to know that you can communicate.
WebinarseBooksPodcastsGlossary PrivacyTermsBrowse our range of digital WhatsApp Number marketing courses which are designed and validated by the digital industry. View Courses Digital Marketing Institute Logo CoursesResources Keyword search... Sign In View Courses TrendingArticlesMicro LessonsSkills TestToolkitsWebinarseBooksPremiumMore ← Back to Articles Jun 1, 2023 The Ultimate Digital Marketing Interview Checklist ArticlesDigital Marketing by Digital Marketing Institute If you’re new to the world of digital marketing, there’s a good chance you won’t have developed a specialty yet. However, if you want to specialize or have a unique set of skills to highlight, you should be prepared to discuss these – so long as it’s relevant. It’s important to know that many jobs in digital marketing have a bit of a crossover, so you’ll want to demonstrate your knowledge across a breadth of topics. So here's a handy checklist of things you should have some knowledge of to ace your interview. Know a Little About Online Advertising Even if you’re not working in sales and advertising, it’s a good idea to understand the different ways that people advertise online.
For instance, you should know a little bit about Pay-Per-Click (PPC) marketing, a digital ad strategy where people pay every time an ad is clicked. It's effective as a well-crafted PPC ad can boost your brand awareness by nearly 80 percent. You’ll also want to be clear on the difference between using ads for branding, which typically incorporates things like YouTube ads and display ads, and direct marketing, which is more about a target audience and typically uses things like search ads. Google Ads is another thing you’ll want to be able to discuss, as it’s a common channel used in companies and agencies to create a mix of online advertisements aimed at specific segments of your target audience. Show Off Your Writing Abilities Digital marketing is all about communication – not only with your audience but also with a diverse range of colleagues and clients. Even if you’re not a copy or content writer, employers need to know that you can communicate.