Post by tonima5 on Jan 18, 2024 6:59:05 GMT
Each advertising campaign is a set of elements. It must be logical and consistent, otherwise, due to a broken structure, advertising may simply not be effective enough. The campaign structure consists of three levels: A campaign is a set of ad groups united by a common budget and targeting settings. Each campaign should match one of your products or services. For example, “Computer equipment”, “Computer monitors”, “Computer peripherals” and the like, depending on your topic. An ad group is a collection of ads and keywords related by a single topic or category. Each group should correspond to one of the sections or subsections of your website or landing page. For example, “Gaming computers”, “Office computers”, “Computers for study” and so on. Ads are text and/or image messages displayed to the user in response to his search query.
They must be relevant to the keywords of the group Email Marketing List they belong to, and also contain information about the competitive advantages of your product or service. Plus a call to action. By creating a logical marketing structure, you make it much easier for you to manage and analyze contextual advertising, and also increase its effectiveness through more accurate targeting. Conversely, unstructured advertising campaigns only complicate promotion without producing the desired results. 2. Consideration of technical parameters and factors Comprehensive optimization of contextual advertising necessarily includes setting its technical parameters. If you ignore them, you will get a lot of untargeted impressions, so you will waste a significant part of your budget. First of all, we recommend paying attention to the following technical components of your ads: 1.
Geotargeting is a setting that allows you to show ads only to users who are located in or interested in certain geographic regions. 2. Time targeting is a setting that makes it possible to display ads only on certain days of the week and time of day, as well as adjust bids depending on time. 3. UTM tags are special parameters that can be added to an ad's landing page URL to track the source, medium, campaign, and keywords driving traffic. 4. Additional links are an ad extension that allows you to add up to four links to different sections of the site under the main link. 5. A display link is a portion of a text ad that shows the URL of the site the ad links to. This may be different from the actual landing page URL, but should match the landing page's domain. 6. Clarifying Information - This is another useful extension that shows additional information about a product or service.
They must be relevant to the keywords of the group Email Marketing List they belong to, and also contain information about the competitive advantages of your product or service. Plus a call to action. By creating a logical marketing structure, you make it much easier for you to manage and analyze contextual advertising, and also increase its effectiveness through more accurate targeting. Conversely, unstructured advertising campaigns only complicate promotion without producing the desired results. 2. Consideration of technical parameters and factors Comprehensive optimization of contextual advertising necessarily includes setting its technical parameters. If you ignore them, you will get a lot of untargeted impressions, so you will waste a significant part of your budget. First of all, we recommend paying attention to the following technical components of your ads: 1.
Geotargeting is a setting that allows you to show ads only to users who are located in or interested in certain geographic regions. 2. Time targeting is a setting that makes it possible to display ads only on certain days of the week and time of day, as well as adjust bids depending on time. 3. UTM tags are special parameters that can be added to an ad's landing page URL to track the source, medium, campaign, and keywords driving traffic. 4. Additional links are an ad extension that allows you to add up to four links to different sections of the site under the main link. 5. A display link is a portion of a text ad that shows the URL of the site the ad links to. This may be different from the actual landing page URL, but should match the landing page's domain. 6. Clarifying Information - This is another useful extension that shows additional information about a product or service.