Post by kmstfatema on Mar 4, 2024 8:07:01 GMT
Facebook Ads creatives and ad copywriting are the two main elements that decide whether or not your advertising campaign will be successful. In this article we will focus on talking in detail about the creativity part at the image level, also making a small note on the copy part. The design you choose for your ads is decisive for having good results from your campaigns and will influence your CPA (cost per acquisition) and CPC (cost per click). We will see together some suggestions for creating campaigns that can convert and we will give examples, in each section, with Adv campaigns that we have extrapolated from the most famous brands through the Facebook AD Library section .
For those who aren't familiar with it, for a year now Facebook Germany Telegram Number Data has made available the possibility of seeing all the active campaigns for a brand and analyzing the data. This section will be very useful for studying your competitors and understanding how to appropriately target your potential customer. Hit attention in 13 milliseconds It would be nice to always know what the perfect image is to convert your Facebook campaigns but unfortunately none of us have a magic sphere. What you can do, however, is concentrate on choosing the best performing visual. Because you can also have the best copy there is, but your customers will only stop to read it if you have chosen an image (or video) that is attractive to them.
In fact, according to a study, our brain takes 13 milliseconds to process an image and this is the time available to you to capture the attention of your audience. Images are then responsible for 75% - 90% of ad performance. Compare more and more creative content at once Depending on your campaign objective, you can select from different creative types such as: carousel, single image, single video, slideshows, Canvas. I always advise you to test several different ads in order to understand which one generates curiosity in your target and obtains a better result. Whenever you are creating a new campaign, take the time to come up with at least 4 different Facebook ad designs. For example, you can launch a test with 2 types of images: each of them with double copy and see which works best and on which audience. Visual Ads: the importance of choosing the right images Remember that the written text plays a derogatory role in creating the creativity for your ads on Facebook: the 20% rule established by Facebook , in fact, is based on long studies on the perception of an image on our brain. The result is that the more text there is on an image, the less effective it will be.
For those who aren't familiar with it, for a year now Facebook Germany Telegram Number Data has made available the possibility of seeing all the active campaigns for a brand and analyzing the data. This section will be very useful for studying your competitors and understanding how to appropriately target your potential customer. Hit attention in 13 milliseconds It would be nice to always know what the perfect image is to convert your Facebook campaigns but unfortunately none of us have a magic sphere. What you can do, however, is concentrate on choosing the best performing visual. Because you can also have the best copy there is, but your customers will only stop to read it if you have chosen an image (or video) that is attractive to them.
In fact, according to a study, our brain takes 13 milliseconds to process an image and this is the time available to you to capture the attention of your audience. Images are then responsible for 75% - 90% of ad performance. Compare more and more creative content at once Depending on your campaign objective, you can select from different creative types such as: carousel, single image, single video, slideshows, Canvas. I always advise you to test several different ads in order to understand which one generates curiosity in your target and obtains a better result. Whenever you are creating a new campaign, take the time to come up with at least 4 different Facebook ad designs. For example, you can launch a test with 2 types of images: each of them with double copy and see which works best and on which audience. Visual Ads: the importance of choosing the right images Remember that the written text plays a derogatory role in creating the creativity for your ads on Facebook: the 20% rule established by Facebook , in fact, is based on long studies on the perception of an image on our brain. The result is that the more text there is on an image, the less effective it will be.