Post by afifatabassum on Mar 10, 2024 6:33:59 GMT
AI disruption has arrived, but many companies are still unsure what to expect from the technology or how AI fits into their business model . Yet, with the rapid changes underway, now is the time to identify an AI strategy for companies that want to innovate and stay in the game for a long time to come. Expectations for artificial intelligence are very high, but what are companies really doing in relation to the new trend in different sectors? What artificial intelligence does is essentially collect data, learn from it and produce new rules for its algorithms, generating suggestions for us humans, or solving problems with innovative approaches.
The devices we use every day, whether Brazil Phone Number computers, smartphones or the innovative Siri and Google Home , collect every possible data from our behavior: what we search for, what we look at and for how long, which pages we visit, which contents we like on social networks and so on. Result? Learn our habits to recommend (or call to our attention?) products or services that we could potentially like (or that we would certainly buy). An example, which may seem banal but which gives a better idea of how these technologies work, is that of gyms, which can acquire new leads and lower their costs thanks to artificial intelligence. When a gym increases contacts by 218% thanks to artificial intelligence Cut costs by shaping your hips Orangetheory Fitness reduced its cost per lead from $20 to $8 and produced 218% more high-quality leads in less than three months , all thanks to the integration of artificial intelligence.
Orangetheory began working with The Tombras Group last July to create a custom AI platform for media buying. Since launching this in December, the franchise has benefited greatly from its investment, even gaining very useful analytics on its audience. “Usually, it takes a lot of study and analysis to ascertain where the lead generation weak point exists,” said Kevin Keith, the Orangetheory brand manager. “Today's consumer behavior is constantly changing, as is the volume of digital behavior, which is so high that it is very difficult for a human to track it effectively and efficiently. With artificial intelligence, this is possible 365 days a year seamlessly, intensively studying the behavior of its customers in real time.
The devices we use every day, whether Brazil Phone Number computers, smartphones or the innovative Siri and Google Home , collect every possible data from our behavior: what we search for, what we look at and for how long, which pages we visit, which contents we like on social networks and so on. Result? Learn our habits to recommend (or call to our attention?) products or services that we could potentially like (or that we would certainly buy). An example, which may seem banal but which gives a better idea of how these technologies work, is that of gyms, which can acquire new leads and lower their costs thanks to artificial intelligence. When a gym increases contacts by 218% thanks to artificial intelligence Cut costs by shaping your hips Orangetheory Fitness reduced its cost per lead from $20 to $8 and produced 218% more high-quality leads in less than three months , all thanks to the integration of artificial intelligence.
Orangetheory began working with The Tombras Group last July to create a custom AI platform for media buying. Since launching this in December, the franchise has benefited greatly from its investment, even gaining very useful analytics on its audience. “Usually, it takes a lot of study and analysis to ascertain where the lead generation weak point exists,” said Kevin Keith, the Orangetheory brand manager. “Today's consumer behavior is constantly changing, as is the volume of digital behavior, which is so high that it is very difficult for a human to track it effectively and efficiently. With artificial intelligence, this is possible 365 days a year seamlessly, intensively studying the behavior of its customers in real time.