Post by hasina789956 on Oct 31, 2024 4:02:16 GMT
In marketing, the persona (or buyer persona) is a semi-fictional character representing a group of people who share the same problem with your offer. In other words, it is your core target, the one who is really likely to be interested in your products. These people may also have similar consumption and lifestyle habits, which makes it easy to segment them. Let’s look together at the 4 steps that will allow you to easily define your marketing persona. Creating a persona allows you to understand the logic of your consumers and the typical customer journey . Accurately identifying the problems of your future customers, their obstacles, their objectives, their consumption habits and their way of thinking, will then allow you to propose the most relevant offer and improve the purchasing experience.
An offer that not only meets market expectations but also an offer that meets the customer experience that the market expects. Depending on your industry, the type of product bulk email campaigns you sell, the number of your personas can vary. On average, there are 4 personas and if your offer is broad and you are in several different sectors, or even in several countries, you can have up to 6 - 7 different personas. The idea is not to create as many or as few personas as possible, but above all to identify precisely what your different customer typologies are, and then formalize them by creating your personas, your ideal customer.
Please note: ICP and Persona Please note that in B2B and in the context of account-based marketing strategies , we speak of ICP for Ideal Customer Profile (in the original version), or the ideal customer. Unlike the persona, the ICP refers to the type of company: sector vertical business number of employees technical stack geographical location etc So we can target a CFO or HRD (persona) to sell them software, but restricted to France in wine companies with more than 50 employees.... Defining persona: where to find the relevant information? 1.1. Call on your collaborators: the persona workshop to align your marketing, sales and customer relations teams To determine your persona, you will need to gather as much information about them as possible.
An offer that not only meets market expectations but also an offer that meets the customer experience that the market expects. Depending on your industry, the type of product bulk email campaigns you sell, the number of your personas can vary. On average, there are 4 personas and if your offer is broad and you are in several different sectors, or even in several countries, you can have up to 6 - 7 different personas. The idea is not to create as many or as few personas as possible, but above all to identify precisely what your different customer typologies are, and then formalize them by creating your personas, your ideal customer.
Please note: ICP and Persona Please note that in B2B and in the context of account-based marketing strategies , we speak of ICP for Ideal Customer Profile (in the original version), or the ideal customer. Unlike the persona, the ICP refers to the type of company: sector vertical business number of employees technical stack geographical location etc So we can target a CFO or HRD (persona) to sell them software, but restricted to France in wine companies with more than 50 employees.... Defining persona: where to find the relevant information? 1.1. Call on your collaborators: the persona workshop to align your marketing, sales and customer relations teams To determine your persona, you will need to gather as much information about them as possible.